Spartacus Blog

War Propaganda Bureau - How the Government sold the First World War

Tuesday, 28th July, 2014

John Simkin

On the 100th anniversary of the outbreak of the First World War, it might be worth looking at the way the government decided to "sell" the war. In August 1914, the British government discovered that Germany had a Propaganda Agency. David Lloyd George, the Chancellor of the Exchequer, was given the task of setting up a British War Propaganda Bureau (WPB). Lloyd George, appointed the successful writer and fellow Liberal MP, Charles Masterman as head of the organization.

On 2nd September, 1914, Masterman invited twenty-five leading British authors to Wellington House, the headquarters of the War Propaganda Bureau, to discuss ways of best promoting Britain's interests during the war. Those who attended the meeting included Arthur Conan Doyle, Arnold Bennett, John Masefield, Ford Madox Ford, William Archer, G. K. Chesterton, Sir Henry Newbolt, John Galsworthy, Thomas Hardy, Rudyard Kipling, Gilbert Parker, G. M. Trevelyan and H. G. Wells.

All the writers present at the conference agreed to the utmost secrecy, and it was not until 1935 that the activities of the War Propaganda Bureau became known to the general public. Several of the men who attending the meeting agreed to write pamphlets and books that would promote the government's view of the situation. The bureau got commercial companies to print and publish the material. This included Hodder & Stoughton, Methuen, Oxford University Press, John Murray, Macmillan and Thomas Nelson.

One of the first pamphlets to be published was Report on Alleged German Outrages, that appeared at the beginning of 1915. This pamphlet attempted to give credence to the idea that the German Army had systematically tortured Belgian civilians. The great Dutch illustrator, Louis Raemakers, was recruited to provide the highly emotionally drawings that appeared in the pamphlet.

The WPB published over 1160 pamphlets during the war. This included To Arms! (Arthur Conan Doyle), The Barbarism in Berlin (G. K. Chesterton), The New Army (Rudyard Kipling), The Two Maps of Europe (Hilaire Belloc), Liberty, A Statement of the British Case and War Scenes on the Western Front (Arnold Bennett), Is England Apathetic? (Gilbert Parker), Gallipoli and the Old Front Line (John Masefield), The Battle of Jutland and The Battle of the Somme (John Buchan), A Sheaf and Another Sheaf (John Galsworthy), England's Effort and Towards the Goal (Mary Humphrey Ward) and When Blood is Their Argument (Ford Madox Ford).

One of the first projects devised by Charles Masterman was the publication of a history of the war in the form of a monthly magazine. He recruited John Buchan to take charge of its production. Published by Buchan's own company, Thomas Nelson, the first installment of the Nelson's History of the War, appeared in February, 1915. A further twenty-three editions appeared at regular intervals throughout the war. Given the rank of Second Lieutenant in the Intelligence Corps, Buchan was also provided with the documents needed to write the book. General Headquarters Staff (GHQ) saw this as good for propaganda as Buchan's close relationship with Britain's military leaders made it extremely difficult for him to include any critical comments about the way the war was being fought.

Only two photographers, both army officers, were allowed to take pictures of the Western Front. The penalty for anyone else caught taking a photograph of the war was the firing squad. Charles Masterman was aware that the right sort of pictures would help the war effort. In May 1916 Masterman recruited the artist, Muirhead Bone. He was sent to France and by October had produced 150 drawings of the war. When Bone returned to England he was replaced by his brother-in-law, Francis Dodd, who had been working for the Manchester Guardian.

As soon as David Lloyd George became prime minister in December 1916, he invited Robert Donald to join the secret War Propaganda Bureau. Donald was asked to write a report on the effectiveness of the organisation. As a result of Donald's recommendations, the government established a Department of Information. John Buchan was put in charge on the department on an annual salary of £1,000 a year. Charles Masterman was given responsibility for books, pamphlets, photographs and war paintings and T. L. Gilmour dealt with cables, wireless, newspapers, magazines and the cinema.

In February, 1917, the government established a Department of Information. Given the rank Lieutenant Colonel, John Buchan was put in charge on the department on an annual salary of £1,000 a year. Charles Masterman retained responsibility for books, pamphlets, photographs and war paintings and T. L. Gilmour dealt with cables, wireless, newspapers, magazines and the cinema.

William Rothenstein offered his services to the WPB but because of his German connections he was initially turned down. He eventually went in December 1917. Soon after he arrived on the Somme front he was arrested as a spy. He stayed with the British Fifth Army in 1918 and during the German Spring Offensive, served as a unofficial medical orderly. He returned to England in March and his pictures were exhibited in May, 1918. Pictures by Rothenstein included The Ypres Salient and Talbot House, Ypres.

Early in 1918 the government decided that a senior government figure should take over responsibility for propaganda. On 4th March Lord Beaverbrook, the owner of the Daily Express, was made Minister of Information. Under him was Charles Masterman (Director of Publications) and John Buchan (Director of Intelligence). Lord Northcliffe, the owner of both The Times and the Daily Mail, was put in charge of all propaganda directed at enemy countries. Robert Donald, editor of the Daily Chronicle, was appointed director of propaganda in neutral countries. On the announcement in February 1918, David Lloyd George was accused in the House of Commons of using this new system of getting control over all the leading figures in Fleet Street.


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